You're shortlisted for a supply agreement — but what does the decision-making panel find when they look you up?
A proposal or tender does part of the work, but decision-makers in both private and public sector go further. They check you out. Your digital and brand presence — this is where trust is built or lost, often before the panel has finished reading your submission.
I work with you on:
Auditing your current online presence against what decision-makers actually look for
Aligning your website and LinkedIn to reinforce your credibility
Positioning that's consistent across every touchpoint, not just the submission itself
On-brand content that builds trust before, during and after the pitch
The result:
A brand presence that holds up to scrutiny and inspires confidence.
Communications
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Beyond the submission itself, evaluators commonly check your website, LinkedIn presence, and any public record of your work — looking for consistency between what you've claimed and what you visibly demonstrate. They're checking that your experience, capability and professionalism hold up outside the document. Gaps or inconsistencies here can undermine an otherwise strong submission.
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A strong proposal gets you shortlisted, but decision-makers — even in the public sector will look further. If your online presence doesn't reinforce what's in your submission, it can raise questions at the wrong moment.
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Typically your website and LinkedIn profile carry the most weight, since they're the first places a panel will check. Consistency in messaging, credibility of content, and professional presentation all factor in.
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This is specifically about how your online presence supports and reinforces your bids and proposals .
The focus is on what a decision-maker checks during due diligence and building confidence from their perspective.
Deliverables
Stakeholder Engagement
Brand Communications
LinkedIn Optimisation
Website Updates
Trade Articles
Press Releases