Brand communications that show your value
Tenders built to win
You’re the team with invaluable expertise.
Now, let the decision-makers see it.
I work with B2B businesses where the work is often complex and the decisions are considered, from engineering and infrastructure to construction and manufacturing.
Every client is different, and what you need can be complex. I get to know your people and your audience, then shape the work around your goals, from a winning tender to a clearer market position, so every piece helps you win work and grow your market share.
Government & Industry Experience
Advice you can act on, backed by 20 years of sector experience across marketing, communications and tenders. I understand what matters to decision-makers, evaluators and government bodies.
Hands-on Delivery
I write and manage the work myself, so one person who knows your business is with you at every step. Once it’s done, we review what worked and use it to make the next one stronger.
Practical Strategy
I start with your business, your market and your goals. Then I give you honest advice on where to focus and a clear plan for your tenders, brand and marketing, so the work supports your business objectives.
Sectors
Professional Services / Engineering Consultants / Construction / Advanced Manufacturing / Equipment Supply / Technology / Research & Development
Services
Brand, Marketing & Communications. Strategy and communications that show your expertise.
Tenders and proposals. Written, designed and managed, with your story and evidence up front.
Proposals
Business Proposals
Presentations
Reports
Award Entries
Tenders
Tender Assessment
Tender Strategy
Tender Writing
Bid Management
Bid Design & Visuals
Marketing & Communications
Marketing Strategy
Stakeholder Engagement
Brand Communications
Brand Strategy
Website Updates
Campaign Planning
Content Management
Asset Library
People Bios
Case Studies
Technical Documents
Capability Statements
H&S Documentation
ESG Leadership
Thought Leadership
Partnership
I can work with you long-term to build structure into your business growth plans. That includes an asset library that shows your track record, proposals that showcase your value, evidence-based tenders, and a marketing plan that builds your reputation and keeps your pipeline moving.
This is ideal if you:
tender regularly but need structure and planning to improve your success rate.
need a marketing plan that builds your reputation and brings the right enquiries in.
are preparing for government panel or industry body selection.
are in capital raise mode and need strategic brand communications to showcase your expertise.
Client Testimonials
“Working with Angeline over the years has been a great experience. Her skills, dedication, and enthusiasm make her an invaluable asset for any team or company looking to thrive in the global market.”
Pete Renshaw, Pultron Composites
CTO/Director of Business Development
“Angeline helped us with a complicated tender for a council contract with a tight deadline to navigate. She took our half-written bid, worked with the team to get all the right information and turned it into a winning tender.”
Sales Manager
Equipment Supply Company
“She made the journey enjoyable and, for an engineer like me who can overthink things, straight forward turning complex ideas into memorable stories. She really knows her stuff, and I would strongly recommend her!”
Danielle Kleinhans, Ph.D, Mateenbar®
Director of Engineering & Business Development
Hi, I'm Angeline, founder of Structured.
With over 20 years in marketing and communications, before starting Structured, I worked on brand and marketing for organisations including NAB, Honda, Pultron, Foodstuffs and BNZ. I established Structured to help businesses who need someone strategic and hands-on.
Recent work includes:
Winning council tenders and landing infrastructure projects
Building brand and marketing from the ground up for an engineering consultancy start-up
Delivering the brand communications to support a successful joint venture
Turning academic writing into community-focussed government reports
Delivering full-scope brand and marketing systems to move into new markets
I manage it all, from the strategy through to delivery so you have one person who understands your business even when it’s deeply complex or technical.
I’d love to hear what’s happening in your business, so reach out.
Let’s Chat
Are you looking at how your brand communications and bids can showcase your value? I’ll listen to what you’re trying to achieve, then give you an honest view of where you stand and what would make the biggest difference.